RITE-AID VIDEO WALL (WITH A STORY)
Steve Bumstead reached out to me to create some scenic shots and compositions for Rite-Aid in Beverly Hills at their grand opening store event. I also presented some concepts of how to transition from shot to shot in the video by using the styling of the wood paneling in the stores to introduce each of the topics. For the shots, we had to fabricate a custom camera mount and slider setup with two RED Dragon chip cameras side-by-side to get the panoramic resolution we needed. We hired a great DP who was luckily available to solve this technicality.
The work was completed in 2014.
The work was completed in 2014.
