PRUDENTIAL ONE CHICAGO LED
Prudential One has a video wall in its lobby where people can walk by and view passive content. I was approached by Steve Bumstead at Pixelfire to complete mockups and build a presentation deck for this client.
What followed were many different ideas ranging from real-time graffiti to a stop-motion flower growing over time to a view of the outside world and even some doorways to other places. To bring these to life, Steve took his camera crew and shot some magnificent locations and we assembled some breathtaking work together with my art direction.
What followed were many different ideas ranging from real-time graffiti to a stop-motion flower growing over time to a view of the outside world and even some doorways to other places. To bring these to life, Steve took his camera crew and shot some magnificent locations and we assembled some breathtaking work together with my art direction.
