I always loved working with Pixelfire Productions because they found such unique video projects for me to create concepts for. Steve Bumstead hired me and my partner to create several concepts for the 2015 Globalshop tradeshow exhibit featuring new LED shelving. The work that we produced consisted of motion graphics, live-action, and RFID technology which was used to "trigger" a specific video corresponding to an item. To demonstrate the trigger technology, a shoe was lifted from a shelf triggering a corresponding environment video to play. 
The overall theme art direction was based on a simulated slot car race track as the brief was simply "Raise the limit".
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