This is a cool little motion animation brand piece I created with fellow Art Director Ryan Griffin in association with DivisionQ.
Astro 11: Inertia
In 2017, Ryan and I started working on concepts for an animated short for Fauxcorp called Astro 11. The short involved making a simulated physical experiment in space featuring a special test astronaut being flung about from an explosive blast. We tried to find a way to explain what is going on and came up with, "No matter how many times you want to run these experiments–we got you." Astro has a unique two-act structure. The first part is the actual experiment taking place, followed by a diagram didactic that wraps up the short.
Inertia is the first episode of what lies ahead.
Creative Direction
From its inception, Astro was always meant to be stop motion and not overly polished. We found a nest of opportunities using still renders as sequences and from this discovery the initial creative direction evolved from a simple idea to something a that we could have fun with.
Below: Found references for inertia and force. Also shown are visual references to our think tank and inspiration.
Art Direction
Keeping simple was the desire. We used a Wile E Coyote-style didactic moment at the end of the video which explains the idea.
Below: Early framing and treatments with color correcting and lighting using custom presets. Darker renders kept the look more in line with the future of the series.
Backgrounds and Overlays
We wanted to show some vibrant colors without making it too sci-fi or feeling forced and the stars couldn't be bright all the time as they blended strangely. As a result, we needed darker moments to bring things out. We made our own lens flares and particles giving us a lot of different looks. Several plates were created to achieve the depth desired.
Below: Production stills with various background treatments
For the explosion scene, we wanted a bright burst to kick this off. We tried some subtle ways to do it but there wasn't enough excitement. So, to make the details pop we added speed lines and little relfections from the helmet.
The original suit we found was orange. We wanted white. In order to keep the integrity of the suit and not lose information, advanced selective colors, curves, and levels were made in Photoshop as a stack.
Below: Production stills of the animated astronaut with our custom sketch and toon material and forced camera lens perspective. 
We pulled a bowler hat model and applied our custom sketch-n-toon material to get the hat outline look.
Production Design:
The typography needed to look like "found" footage so post-processing was used to achieve this.
Production Design: 
The Didactic is an infographic moment composited together that shows the astronaut being blasted into a hat. The scene was modeled and animated using sketch-n-toon material in C4D for the character and then composited with the 2D blast arrows which were created in After Effects. We used a very unique zoom pan over some graph paper for the final look.
Post Mortem: 
Later, we considered doing versions with different types of hats that get the job done.
Sound Design
The sound design was simple and done post-animation as an afterthought. We saw an opportunity to create a radio communication relay between control and Astro 11. A Zoom H6 was used to record vocals which were brought into Ableton.
Below: Soundcloud of audio beds, sfx, voice-over reads and more.

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