AEROPOSTALE LED VIDEO WALL CONTENT
Steve Bumstead of Pixelfire reached out to me and asked me if I could create mockups for an LED video wall in New York Times Square for Aeropostale's Winter Collection. To do this, I decided to work off the patterns in the clothing and the frozen tundra they shot to create a real-time thaw transition that iced over and revealed the branding. To make this stand out even more, each LED screen would act as a cube and turn to rotate new styles and bring the models into play.
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